The official site of the museum in our time is not something unusual, but a direct necessity. According to the search service Yandex, the phrase “museum official site” users request about 500,000 times a month.
The digitalization trend is booming around the world. Almost all the best museums in the world already have their own sites. Without it, it is almost impossible to effectively carry out their functions in the modern world. This is due not only to the rapid development of technology, but also to the expansion of the functions of museums in the modern cultural space. They are gradually transforming into an interesting place for leisure activities, while maintaining their important educational function.
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Consider the main functions and opportunities that open up thanks to the development of new technologies.
Documentation function – means a purposeful demonstration with the help of artifacts of historical events and phenomena, social, cultural and natural processes. Through the exposure of collected, studied and described objects, this function is realized. Access to the exhibits through the museum’s website is a huge leap in the development of science and museum science. Scientists, students and other enthusiastic people from around the world, thanks to the digital collections displayed on the site, can interact with historical artifacts 24 hours, seven days a week.
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This expands the audience and solves the problem of accessibility to the universal cultural heritage. This is not only a huge contribution to world science, but also an increase in popularity, recognition, the emergence of new connections and opportunities.
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Thoughtful and competent actions on the Internet, social. networks, thematic communities enables the audience not only to visit the museum from anywhere in the world, but also to develop communities and create joint projects in the field of scientific research, education and culture.
Educational and educational function – is associated with the cultural and cognitive needs of society and is implemented in various forms of exhibition, cultural and educational work of museums. The expositions of museums and their collections allow a person through personal mental and emotional efforts, breaking the barriers of stereotypes, to form an objective and holistic perception of the present and past tense. It is hard to overestimate what new opportunities a modern museum site opens up to realize this function. This is the convenience of interacting with museum visitors through the construction of online communications, these are virtual tours, augmented reality services, online galleries and the sale of souvenir products.
Having visited your museum site, the user can plan his visit in full, find out the work schedule, order tickets and excursions, buy souvenirs, get information about where he can stay and where he can have a bite.
Your site is becoming a center of communication not only with visitors, but also with millions of people around the world.
The number of visitors to the site significantly exceeds the number of visitors to the museum. The Victoria and Albert Museum in London receives about 3 million visitors during the year, while the museum website is visited by 16 million people over the same period. That is, the museum’s website, through communication with the audience, attracts users from online to offline.
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This makes it possible not only to effectively fulfill its functions, but also to integrate into the world cultural space, responding to all the modern challenges of the digital era.
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I would especially like to highlight the importance of creating sites for private museums and collections. Having your own website allows a private collector to go to a whole new level. In the absence of a permanent exhibition, it is Internet technology that will allow you to enter the museum environment by introducing previously unexplored objects into scientific circulation. This will undoubtedly raise social status and enable us to fulfill an important mission to develop science and culture.
The inaccessibility of private collections reduces the quality of research conducted by scientists and enthusiasts from around the world. At the same time, the presence of certain objects in collections can improve systematization, increase the volume of samples studied, and are often able to refute stereotypes that have been established in the scientific community.
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The quality site of a private museum will help solve these problems, lead to new useful contacts and open up new opportunities for the collector.
Of course, making a museum site is a difficult task that not many can do well. A deep understanding of the tasks facing the museum is needed, it is necessary to understand the audience and its needs. In order to do the quality of museum sites, we conducted a huge amount of research work, carefully studied the best world models and the most advanced trends. We know who your visitors are, what information they are looking for on your site, and how to make your interaction convenient and productive.
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For example, the research results of the museum audience showed that 41% of the respondents wanted to get acquainted with the virtual collection, 40% said that they were looking for the necessary information before visiting the museum’s website, it’s also interesting that 20% considered the information about the mission and history of the museum important. The respondents added this answer themselves, from which we can conclude the importance of developing the image component. We also understand the importance of increasing audience and will help you achieve this.
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Thanks to the previously done work, we can make the museum website BETTER, CHEAPER and FASTER than regular web studios and save you money and time.
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The SPHERE project was specially created for the effective solution of non-standard tasks in the Internet space. For this reason, WE DO AND MAKE SITE NOT FOR EVERYONE, but only in those areas in which we have the greatest experience and understanding.
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The digital development strategy should not focus only on classical types of museum activities. The greatest effect of using new technologies can be obtained through the development of communications, expanding and updating the audience.
Modern museum trends are moving closer to the audience, involving them in the discussion. The use of social networks in conjunction with the Internet site is a powerful tool for development and involvement in the life of the museum, it is the announcement of events, their discussion, demonstration of objects with stories about them.
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All this strengthens interest and desire to visit the museum again and again. Social networks, as a tool for performing museum functions deserve special attention.
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Also, the site must necessarily conveniently present all the information necessary for the visitor, since every second user visits the museum’s website to plan their visit. Section for visitors is one of the most popular. The better it is worked out, the more comfortable the visitor will be. Another section that needs special attention is digital collections.
The museum is the main source of information about world history and culture, but within the framework of the usual model, they cannot make it accessible to a wide audience. The best sites of museums demonstrate how the site turns into an opportunity to get acquainted with collections and exhibitions for people who, due to various circumstances, find it difficult or impossible to visit the museum.
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Therefore, virtual collections and virtual tours, a very important element of the museum’s website, thanks to it, access to the world cultural heritage is possible around the clock from anywhere in the world.
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A competent integrated approach and a well-thought-out digital strategy is the best way to increase attendance, expand the museum audience, promote the museum’s brand with a mission to all corners of our planet, and we are ready to help you with all our experience and resources.
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