Google is the most popular search engine in the world and the main traffic channel for most websites. Every month, the search query “antique buyers near me” is used by up to 100,000 people, “selling antiques” up to 100,000, “vintage watch shop” up to 100,000, “antique auctions near me” up to 10,000, “best antique auction sites” up to 10,000, and “antique stores near me” up to 1,000,000 times. All these people are your potential clients. Therefore, promotion on Google is the main way to increase the traffic to your online resource.
There are two main ways to get traffic from Google: from organic search results (Search Engine Optimization, SEO) and from advertising blocks (Pay-Per-Click Advertising, PPC).
Why Our PPC Management Service is the Best Bet for Quick Sales
Our tailored ad campaigns give you a generous return on investment. Our experience in the antiques and art niche helps you avoid unnecessary expenses and save time.
At the campaign planning stage, we carefully target high intent keywords and keep tweaking the strategy until results are achieved.
• Keyword and Competitor Research
• Website Audit
• Compelling Ad Copy Creation
• Conversion Tracking Setup
• Campaign Setup
• Monthly Management
• A/B Testing
• Display & Retargeting campaign
• Analytics (Weekly & Monthly Reporting)
Pay-per-click advertising is a must for any small business or multinational conglomerate looking for quick results; it is constantly used by such auctions as Sotheby’s, Bonharms, Dorotheum and others.
SEO has its uses, but it is a long game.
• Technical SEO audit
• Formation of technical requirements for a programmer
• Detailed analysis of competitors
• Formation of SEO strategy
• Collection and clustering of semantics
• Formation of meta tags
• Writing SEO technical requirements for texts
• Formation of technical requirements for expanding the site structure
• Control over the implementation of technical edits
• Writing technical requirements for texts in a blog
• Link Building
• Monthly report
