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Direction. What would you like to impress others with? What do you dream of becoming the best in the world, if you drop all restrictions?
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The target audience. Who is your client today: gender, age, occupation, geography, interests? What could he be tomorrow if you changed your approach? What is needed for this?
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Mission. What the brand gives not to itself, but to others. Something beyond money and selfishness.
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Competence. Experience predecessors + practice. Become a professional, expert, and then become an expert among professionals.
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Special knowledge. You, as the main source of advanced knowledge and an indispensable adviser in matters of your competence. Surprise. Possess rare information and talents. Create a methodology and promote it.
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Approach the work with a personal brand as well as the work of an entire company. The quality brand of one person is the constant work of a huge team of people.
