⠀
⠀
In our time this question is not worth it. Of course you do! After all, the unique site of the writer and the site of the book is one of the key elements of your success. The most famous and read authors have their own websites. In Google search engine, the number of search queries per month “buy Books Online” to 100.000, “modernist and contemporary writers” up to 20.000
⠀
Why necessary a site to the writer is, let’s consider. For this purpose we shall list the basic factors at book purchase :
⠀
1. The author’s popularity
2. Reviews, feedback, opinion leaders, the positive feedback friends.
3. The author’s identity
4. Cover.
5. Name.
It is the individual website’s book or writer may address these issues.
⠀
It is the core you promoting as an author or book. All interaction with the audience and publisher is about our site. This will give the opportunity to sell result of work receiving, deserved reward.
It is your unique site will give you the opportunity to convey why you, as a writer, are worthy of the reader to choose your book, to bring their ideas to audience and publishers. The attention to a cover, quotations, excerpts, reviews is all and will make you and your work popular.
For these purposes is not suitable template site, you will be like a book standing on a shelf among thousands of other books. You need to be not on the shelf, but in the most visible place, so that there was no way to bypass you attention! Also do not solve the issue of promoting the book social networks, algorithms do not allow to do this effectively.
⠀⠀
⠀
⠀
⠀
Only website writer’s based on reader, their motives, reactions and is able to link all the tools to promote the book and make you a famous and popular author.
⠀
⠀
Firstly is that you cannot use a template site from multiple designers. Selling templates for sites is not limited in number and faceless sites. Made so specially to adjust them under different themes. Hundreds of studios purchase template designs and sell them to customers. This is not left unattended by search engines and they are reluctant to raise it in search ranking.
⠀
Their logic is simple: poor quality site low – quality content, benefit which is minimal.
⠀
⠀
Indeed, it is possible to promote such a site, but it will require additional efforts. The cost of promotion of the template site on statistics is more 40% than the promotion of the site with a unique design. It is also necessary to take into account that such site devaluates the results of your work.
—
The visitor has just searched for spare parts and comes to your site and sees the same and design, only with other images and texts, a cheap mass solution. This certainly negatively affects your image and your uniqueness. Template sites are difficult to modernize, they can be hidden links. A positive is their low cost. If you do not plan to seriously engage in your promotion, it may suit you, otherwise you are likely to be disappointed and spend money in the empty, and millions of potential readers will pass you.
Recall that within a month only in Yandex request “modern authors” has more than 30.000, “Official website writer’s” about 6000 it’s all your visitors, that is looking for you and your books. For your books to be bought and read should be allocated from a huge number of authors and their books, consider that within one year in the world more than one million books are published. Their total circulation is several billion.
—
Secondly is order site in Web studio. Lack of understanding the promoting specifics online, lack of complete information and understanding who your reader, why buys and reads books, what factors are important for him when choosing a book does not give the opportunity to create a quality site Writer who will effectively promote you and sell your books.
—
Our team have 26 years of marketing and 15 years of culture has spent more than half a year on research in order to qualitatively create site of culture. These are dozens of research and stacks of reports on who your readers are, their sex, age, why they buy books, how they make a purchase decision, what they like fonts, what size of images is optimal, what layout is needed on the site, what time they are on the Internet, from which devices and much more.
—
We conducted tests to see how users react to different headers, colors and images, this allows us to completely adjust to the consumer. Ok, will you be doing similar work in a regular web studio? We think the answer is NO! Such studies the cost will be several times more than the cost of developing the site itself.
We understand how much work and soul you have invested in your offspring. In our team there are authors of books. Our approach is very balanced and takes into account all the features of the set tasks. And our advice: order the development of a website writer or book to those who understand it well. It will save your money and time and give you the opportunity to get the desired result. It is because of these problems that the project “Sphere”, where based on for creation of sites and their further advancement in the network is knowledge and studying of peculiarities of cultural niche, understanding of assigned tasks and target audiences.
⠀
“Sphere ” is a team of marketers, business analysts with designers and developers, thanks to this we achieve the maximum result.
⠀
⠀
1. The site must be adaptive. This means that the page design provides a correct and convenient for anyone site view. The adaptive Web site automatically adjusts to the size of the browser window.
—
The user does not need to configure the site under a separate view of the device, the Adaptive Web resource is correctly displayed on any mobile devices, laptops or TV.
According to statistics, 70% of users go to the site from mobile devices and you need to provide them with a comfortable viewing site. Since May 21, 2015, the adaptability of the site has rule of Google search engine to rank .
—
2. You need to have spelled out the SSL security certificate (Secure Socket Layer). Assign SSL certificate to provide secure connection between the server and the user’s browser, to securely protect data from interception and spoofing. Its presence affect the search results.
—
3. You need to connect a remarketing code for Google and “pixel” Facebook for better interaction Yours audience.
—
4. The website loading speed should be no more than 4 seconds. If the loading time of Your website will increase from 3 seconds to 7 according to statistics, only one in three people who clicked on Your link, wait for page load.
—
5. The important it is usability the site for user, design and functionality must be well thought out.
⠀
These factors must be checked, this will directly depend on Your writing success.
⠀
⠀
You have created a website which takes into account all of the above points. You have a unique design, easy menus and great speed of loading pages. But, in order to be known to Your readers or publishers, you need to do its promotion in the network. We need to direct the flow of targeted visitors to website of Your book, they may become buyers or to offer cooperation if the publishers or book stores.
⠀
There are three primary traffic to your site:
⠀
1. Organic results in search.
2. The social network.
3. Display advertising in Google.
⠀
Our experience shows, for website promotion writer and selling books online are the best suited social networks and organic results in search.
—
Display advertising works well when traffic to the site, you need to run fast. This can be justified, if Your book is suitable, for example, the queries “book as a gift” or “gift edition”. It is may be ineffective, in other cases.
We provide to start promotion through social networks. With this purpose it is necessary to use networks such as Facebook, Instagram, YouTube, “Vkontakte”. You need to register a business page in these social. networks and, preferably, create your YouTube channel, tying it all with Your website.
Then the generated space needs to be filled with content that will grow Your personal brand, to stir up interest in Your books and stimulate buying, and reading. The content must be interesting, involving. Readers should be clear why Your book worthy of their attention.
What is the history of their writing, what experiences made You become a writer. Then is formalized in video reviews, news, pictures, passages from books, quotes. Especially I want talk on video content.
Use of video content online is an emerging trend. We think this important to use a tool like the trailer is a small video consisting of short and usually the most interesting parts of the book that is used for announcing or advertising this book.
⠀
This kind of content helps to achieve high engagement, it must be used in advertising campaigns in social networks.
⠀
Since the writer′s goal is to increase the readership and loyalty level their work, more attention should be paid to communication with the readers. Thus, formed are loyal to your creativity audience, ready to plunge into the world You have created.
—
We think, how important a quality website the unique design. You cannot disappoint people who are interested in Your creativity. Your website must become to them like a shot of adrenaline to the heart, they must see the world that You reveal them in all colors, they should be willing to buy and read Your books.
—
By ligament with the social. networks have the opportunity to ask You questions, share their experiences from reading, to discuss Your books with each other, You’ll have an appreciative audience, which will make You famous and financially independent. But this will not be possible if they see a dull placeholder website in thousands. If you decide to get serious about developing your writing brand, trust this important subject for those who understands this problem.
⠀
For our part, we say that will do it BETTER, FASTER and CHEAPER than other developers, and marketers! We are close to You and as interested in Your success.
⠀
⠀
COMPLETED PROJECTS
⠀
⠀
