To find financial freedom. Recognition of specialists and the public. Promote your own personal brand around the world. Transform the world around you with your art. Find new customers. Emphasize your uniqueness. The unique site of artist developed by us is a center around which all interaction with modern technologies of advancement online is under construction.
Thanks to the new features you attract a huge number of admirers of your talent and professionals. Your site will become your permanent exhibition available to visitors from all over the world.
⠀
Is whether to sell your art online?
⠀
The answer is clear – Yes! The number of queries in Google’s “abstract art” is up to 1 million per month, “oil painting” reaches one million per month. Search queries “paintings for sale” and other similar queries are estimated at hundreds of thousands. All these hundreds of thousands of people are your potential customers who want to buy a painting or other works of art on the Internet and are looking for opportunities to do so.
Also, a large number of requests related to the search for artists, it is not only retail buyers, but also galleries that are looking for new artists and new opportunities for themselves, it is interior designers who are looking for artwork for interior design, and many others. The benefits of such a huge stream of potential clients are obvious.
⠀
⠀
The sale of paintings and other works of art is steadily flowing into the Internet. Hiscox’s 2019 report shows a steady increase in online sales in the art market.
Experts believe that the online sales market will add about 15% per year. Audiences of large portals devoted to art are counted in millions, for example, online project Artyu is visited by 3 500 000 people per month. The language of art is clear to everyone and has no borders. An artist’s website on the Internet is a real opportunity to sell his or her art all over the world.
⠀
Our project “SPHERE” will help you to become known and financially independent. We will develop for you a modern site specially created for effective demonstration of your works.
⠀
The site will work in a complex with social networks and search engines. Thanks to our experience in the field of art and culture, we know who your customers are, why they buy paintings, what motives they are driven by when choosing an artist. We will help you to find your clients as quickly as possible and ensure creative realization and financial freedom.
Gallery owners from all over the world browse social networks and thousands of websites every day to find new talented artists. Your site should distinguish you from the thousands of others, without allowing potential customers to pass by. Thanks to the built in features, you can remind all visitors to your site with minimal effort and expense if they have moved from social networks or search engines, informing them of their new works or exhibitions.
Hiscox reports that 64% of respondents believe that brand development is key to increasing online art sales and that the artist’s website is focused on developing your own personal brand.
⠀
Let’s consider how to promote an artist online? How to create a selling site of the artist? How to promote the artist’s site on the Internet? What mistakes await you at the initial stage?
⠀
Error 1. Use of sites made on templates! Template sites are not designed to sell art either technically or in design. They cannot present your exclusive works as they are made, for example, for the sale of household appliances or cosmetics. You will see this when you come across a large number of sites with the same design in the Internet.
⠀
Of course, this will discourage buyers and reduce the value of your work. Search engines also see that this is a template site and reduce its output. Make changes to the design or change the functionality of the template sites, as a rule, it is impossible or difficult.
⠀
Such a site does not have modern functionality to carry out full marketing work. Often it will not be able to integrate with search engines and social networks. Often it may not display pages correctly, as browsers are updated, and, as we mentioned above, to update or reconfigure the site will not be possible.
Very often, in templates, developers insert their hidden or explicit links and your site starts working for them. Advancing in search engines will be a challenge, as search engines have learned to recognize template sites and give an advantage to unique sites in search engine output. The logic of search engines is simple: not a quality site is in most cases not quality content that cannot satisfy the user.
Statistics show that the difference in efforts to achieve the same result in search engine promotion on a unique site and site made on a template reaches 40%. Advantages of the template site in its low cost and it is suitable for amateur site does not pretend to profit. It can be used to publish on business cards or in offline advertising.
⠀
But if you plan to create a selling site for the artist, it is not an appropriate option. You will spend your efforts and money in an empty space. The result of such a campaign – disappointment in online sales and stop the project, while your colleagues are actively promoted and earn good money.
⠀
⠀
Error 2. Development of the site is an ordinary web studio, which is weakly represents what you need. They do not know the specifics of selling art, do not know who your customers, what their motivation. Yesterday they finished the site for a construction company, and today you need to promote the artist. As a rule, they offer to show you which sites you like or try to understand the peculiarities of selling works of art.
⠀
Qualitatively, it is almost impossible to study the sphere of your activity in depth. For example, our team, which has 26 years of experience in marketing and 15 years of experience in the field of culture, it took more than six months of research to qualitatively create sites for culture.
These are dozens of researches and stacks of reports about who your customers are, why they buy artworks, what colors they like, what fonts they like, what words they use in communication, what size of images is optimal, what kind of layout is needed on the site, at what time they visit your site, from what types of devices and much more.
⠀
We conducted A-B testing to see what works for users and what needs to be changed based on statistics. It will be very expensive and time consuming to do this work for a single site. The cost will be several times higher than the cost of site development.
⠀
As a result, the site is developed without being based on accurate calculations, and intuitively and usually does not bring the desired result.
⠀
It is difficult to interact with an ordinary web studio, because you talk to them in different professional languages, which often makes it difficult to understand the tasks and after another change you give up, and agree with the proposed option. In any case, it is extremely important to monitor and complete the project in the way you planned it and make only justified changes that will not have a negative impact on the result. Raw, ill-conceived site will not bring the expected result. And then, disappointment and confidence that art on the Internet is not sold, and colleagues are just lucky.
⠀⠀
And the reason for success is simple: for a good result you need a good tool and its correct use.
⠀⠀
Both factors are important. It’s like a car race. A good racer and a bad car or a bad racer and a good car will not show good results. Success requires a good car and a good racer.
⠀⠀
It is because of these problems in the implementation of Internet projects and was born the project “Sphere”, where the basis for the development of sites and their further promotion is a deep knowledge and study of the processes, understanding of the tasks that are worth and understanding your target audience.
⠀⠀
“Sphere” is a bunch of marketers and business analysts with designers and developers, thanks to which we provide maximum results.
⠀⠀
Now we will analyze the technical features that you need to implement on your website:
⠀⠀
1. The site should be adaptive or its mobile version should be specially developed. According to statistics, 70% of the traffic to the site is accounted for by mobile devices. But 77% of sales are made by desktops, i.e. people look at their mobile phones, but the decision to buy is made at the computer.
⠀⠀
2. A security certificate must be prescribed. This affects the search results.
⠀⠀
3. Google and Facebook “pixels” must be connected to work effectively with audiences.
⠀⠀
4. The loading speed should not exceed 4 seconds. Waiting times of 3 seconds to 7 seconds may increase up to 300% when the site is loaded. That is, out of three potential customers who clicked on your link, only one person will wait for the page load.
⠀⠀
5. Sophisticated design and functionality. This is what will make your site attractive and convenient for the client.
⠀⠀
All these factors must be taken into account and a compromise in them can lead to the failure of the project.
⠀⠀
Now let’s move on to the promotion of the site.
⠀⠀
Suppose you have a modern site of the artist, with a good design, technically competent, with all the necessary functionality to promote the site. What’s next?
⠀⠀
The first one. You need to understand that the work is just beginning and in order for it to be a selling site you need to run the target traffic to it. This is the flow of visitors that is converted into buying paintings and other works of art. Let’s understand the digital methods of promoting your site. So, our task is to send to the site visitors who are our target audience. To understand how it works, let’s give an example.
⠀⠀
Of the 100 visitors to the site who found you on the search query “Buy a picture in Vienna” from 2 to 10% should turn into your customers. The figures are very provisional, as it all depends on many factors such as price, your fame, etc.
There are three main methods of attracting traffic. The first is the organic output in search engines. This is the most profitable and cheapest type of traffic, but to get it you need to constantly work on SEO (search engine optimization).
The disadvantage of this method is the speed. The result of SEO promotion you will see no sooner than six months, but it will probably take about a year to bring your site to the TOP of the search results.
The second source of traffic is contextual advertising on Google. This ad will appear on the first page of the search engine for certain queries that you specify. Payment is made if a potential customer goes to your site.
⠀⠀
In this case, orders can arrive literally at once, as the buyer at the moment wants to buy a picture and is looking for an opportunity to do so. Recall, the number of search queries “paintings for sale” on average per month in the search engine Google more than 300.000. These are all your potential customers.
⠀⠀
The third source of traffic is social networks. It doesn’t have a quick effect, but it’s the best solution for developing your personal brand. Hiscox Online Art Trade Report 2019 shows that 64% of respondents believe that brand development is a key factor in increasing online art sales. Among social networks, Instagram is the best way to promote the artist. According to the report Instagram overtook Facebook in 2017 and since then the gap between them is only increasing. Many collectors and art buyers directly indicate that they are looking for paintings, follow the artists’ work and buy art objects in social networks.
⠀⠀
In social networks, the main focus should be on usefulness, demonstrating your robots, creating interesting content, creating groups and increasing the number of your fans.
⠀⠀
As a result, you will get admirers of your talent loyal to you and, if necessary or willing to buy a picture, they will consider your work as the best option.
⠀⠀
When you launch an artist’s website on the Internet, you need to combine these three sources. At first, the traffic will give a contextual advertising. Next, begin to give visitors social networks and targeted advertising and later will go organic traffic from search engines.
⠀⠀
At all stages it is necessary to organize and balance all channels of traffic, launching test advertising campaigns and evaluating their effectiveness. Set priorities and build sales funnels. You can also use e-mail marketing to increase traffic to the site, but we believe that it should be used as an auxiliary type of marketing, combining it with the main ones.
⠀⠀
At the same time, it is necessary to analyze the websites of your colleagues. Their traffic sources, their keywords, features of their functionality and implement the most effective solutions. Of course, you will have to work hard to get the result. Recall that the most advantageous solution to run the artist’s site on the Internet is cooperation with our project “Sphere”.
⠀⠀
We will do all the work better, faster and cheaper than ordinary developers and marketers! We are on the same wave with you and are interested in your success!
⠀
⠀
COMLETED PROJECTS
⠀
⠀
