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A bit about personal brand. 3 basics of self-identification.

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The name is the first thing people will know about you. It is important that the name sounds good, remembers, likes the target audience and evokes the right associations to achieve the brand’s goals.

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To do this, you can:

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Shorten real name;

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Make a personal name more harmonious;

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Make a personal name more memorable;

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Make a name unique if it matches the name of another person.

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Logo – quick identification of one brand among others.

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Rules for creating a logo:

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Minimum images;

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Minimum colors;

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Clear fonts

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Simplicity;

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Memorability;

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Use of brand name;

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Display the nature or type of activity;

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Clear readability on various surfaces, materials.

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Slogan – a short promotional message or motto.

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Ways to create a slogan:

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Indicates one of the benefits to the consumer;

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Reminds brand values;

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Makes a promise;

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Indicates special status;

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Encourages action.