I like to watch how young and daring brands eat and take the place of old people. Where last year there was a fashion retailer of the first magnitude, today there is a bright and technological upstart unknown to anyone.
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Risk. While we are considering each step and the possible consequences, someone takes 10 such steps. 9 of them are failing and unprofitable. But 1 covers all other bets and gives a significant gain.
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Perseverance. Didn’t work out today? It will be tomorrow. Have you tried it once? Try again. And then more and more. Success is determined not by luck or strategy, but by the number of attempts that will lead you to the result.
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Ambition. While I measure profit within tens of millions of ₽, someone thinks and acts at the level of hundreds of millions of $. Invests millions in advertising and get the corresponding result. I believe that appetite comes with eating and the scale grows in proportion to victories. The main thing is not to give up.
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Do not wait for the perfect moment. Just start and move towards your own goals. Do it competently with the help of experts and knowledge. Lose and play again. The experience of a professional determines the number of attempts and failures.
